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Guides/Feature Workflows

Pitch One-Sheet

A one-page PDF sales sheet built from assets you already have

What a one-sheet is ↓Where the fields come from ↓Overriding any field ↓Choosing the look ↓Exporting the PDF ↓

What a one-sheet is

A pitch one-sheet is a single page that sells your book at a glance: the cover, a tagline, a short pitch, a couple of comparable titles, an author bio, and a line of stats. Agents expect one with a pitch, foreign-rights buyers pass them around at book fairs, and indie authors hand them out at festival tables, leave them with bookstores and librarians, and attach them to podcast and review outreach.

Traditionally it's a design job — you open Canva and re-enter everything that already lives in your project. Bookshaper's Pitch One-Sheet skips that. It assembles a styled PDF page directly from the assets you've already generated, laid out in your book's own typography and ornament, so the sheet looks like the book rather than a generic template.

The one-sheet is pure assembly — a view over your project plus a layout. It never rewrites or generates your text; it arranges what you already have.

Where the fields come from

Open the Marketing section of the sidebar and click Pitch One-Sheet. Every field populates automatically from elsewhere in your project, so a sheet appears the moment you open the view:

Anything that isn't ready yet is gracefully skipped. With no cover the sheet lays out text-only; with no pinned comps the “For fans of…” line is omitted. The sheet still generates from a partial project — fill the gaps later and it updates.

  • Cover — the finalized cover from Cover Studio, shown as a thumbnail in the header.
  • Title, subtitle, and author — your project metadata.
  • Tagline — the tagline from your Blurbs.
  • Pitch — your back-cover blurb (trimmed to a one-sheet length so it can't overrun the page).
  • Comps — the titles you pinned in the Comp Title Finder, rendered as a “For fans of…” line.
  • Author bio — the short bio from your Submission Kit.
  • Stats line — genre, total word count, dominant point of view, and ISBN, with any missing field simply left out.

Overriding any field

Each field shows the value pulled from your project and is fully editable. Type into any box to override it — handy when your back-cover blurb is longer than a one-sheet wants, when you'd rather hand-write comps than pin them, or when you want a punchier tagline for this particular pitch.

An overridden field is marked, and a small Auto button restores the value from your project in one click. Overrides are saved with the project, so the sheet you tuned is the sheet you'll get next session. Edits here never touch the underlying Blurbs, Comps, or Submission Kit — the one-sheet keeps its own copy.

Choosing the look

Controls on the left shape the page; the preview on the right updates live:

  • Page — US Letter (8.5 × 11 in) or A4 (210 × 297 mm). Both are portrait and safe for either a printed handout or an emailed attachment.
  • Template — use your active style template or pick any of the 41. The sheet's body and display typefaces and its ornament come straight from it, so switching templates visibly changes the sheet's personality.
  • Accent and scheme — choose an accent color and a light or dark surface. The page background is derived from the accent, and the ornament and headings pick up the same color so the sheet reads as one palette.
  • Cover — toggle the cover thumbnail on or off. With no finalized cover yet, the toggle is disabled and the sheet lays out cleanly without it.

Exporting the PDF

Click Export one-sheet PDF, choose where to save, and Bookshaper writes a single-page PDF at the exact page size you picked, with your fonts embedded so the typography is pixel-accurate rather than a system-font approximation. The same file works as a print handout and as an email attachment.

Because the sheet is built from your style template, it stays visually consistent with your interior pages and your KDP cover wrap — the same machinery, pointed at a one-page sales layout.

Need a different feel for a specific pitch? Adjust the accent, template, or any overridden field, watch the preview, and export again — your settings persist with the project between exports.

Related guides

Marketing Blurb Generator

Creating and refining back-cover copy, retailer descriptions, and taglines

Book Cover Generator

Creating AI-powered cover art from your manuscript

Pull Quotes

Pull-quote image cards in your book's own typography

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