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Marketing Blurb Generator

Creating and refining back-cover copy, retailer descriptions, and taglines

What the blurb generator does ↓Generating your first blurbs ↓Analyzing and improving your blurbs ↓Tips for better blurbs ↓

What the blurb generator does

The marketing blurb generator creates three variants of marketing copy from your manuscript's chapter synopses and character data: a back-cover blurb (150–200 words), a retailer description suitable for Amazon or similar platforms (200–300 words), and a one-line tagline (10–15 words). It uses your story's genre, characters, and narrative arc to produce genre-appropriate copy without revealing endings or major twists.

This is Bookshaper's first content-generation AI feature. Unlike the analysis engine, which examines your prose and provides feedback, the blurb generator creates new text. The key distinction: it generates marketing copy about your book, not your book itself. Your prose is never touched.

The blurb generator requires chapter synopses to understand your story. Run chapter analysis first if your chapters don't have synopses yet.

Generating your first blurbs

Open the Export modal from the Publish section of the sidebar, then click the Marketing Blurbs button. If your manuscript has chapter synopses from a previous analysis run, click Generate Blurbs. You can optionally provide tone guidance to steer the AI toward a specific voice or style.

Generation takes a few seconds. Once complete, three blurb cards appear: back cover, retailer description, and tagline. Each card is immediately editable. You can revise the AI-generated text to match your voice, add details the AI missed, or rewrite sections entirely. Your edits are saved automatically.

  • Tone guidance is optional but effective. Examples: 'dark and literary', 'light and humorous', 'tense and fast-paced'. The AI uses this to adjust word choice and sentence structure.
  • If you don't like the results, click Regenerate. Each generation produces fresh output. You can regenerate as many times as you want.
  • Word counts are displayed on each card so you can check whether the blurb hits the target length for its type.

Analyzing and improving your blurbs

Whether you use AI-generated blurbs or paste your own, the Analyze Blurbs button evaluates each blurb on six criteria: hook strength, stakes clarity, genre alignment, spoiler risk, length appropriateness, and closing hook. Each blurb receives a score from 1 to 10, a list of strengths, and actionable suggestions for improvement.

Analysis feedback appears inline below each blurb card. Scores are color-coded: green (8–10) means the blurb is strong, amber (5–7) means it's functional but could be improved, and red (1–4) means it needs significant rework.

The analysis is designed to be used iteratively. Generate or write your blurbs, analyze them, make targeted improvements based on the suggestions, then re-analyze to see if your changes improved the scores.

  • Suggestions are specific and actionable. Instead of 'improve the hook,' you might see 'the opening sentence is a statement — rewrite it as a provocative question to create immediate tension.'
  • If you edit a blurb after analysis, the feedback is marked as stale so you know to re-analyze after your changes.
  • You can paste blurbs you wrote yourself or received from an editor and run the analysis to get structured feedback. The analyzer works on any blurb text, not just AI-generated output.

Tips for better blurbs

Back-cover blurbs work best when they focus on the protagonist's core conflict and what's at stake. Avoid summarizing the plot. Instead, present the central question or dilemma that the reader will want to see resolved. End with a hook that makes the reader want to open the book.

Retailer descriptions benefit from genre signals. Phrases like 'For fans of...' help readers self-select. Include a hook paragraph, a story summary that hints at the scope without giving away the ending, and a closing line that reinforces why this book is worth reading. Structure matters on retail platforms where readers scan rather than read.

Taglines should be evocative, not descriptive. The best taglines capture the emotional essence of the story in a way that creates curiosity. They work on book jackets, social media, and advertising because they are memorable and intriguing rather than informational.

Related guides

The Revision Workflow

A complete start-to-finish revision process

Reading Your Dashboards

Making sense of your manuscript analytics

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